Keep reading over at Austin Monthly…

Before the world shut down last spring, we were in the middle of a collaboration with Topo Chico to do a large Topo-inspired Texas for their booth at Willie Nelson’s Luck Reunion. We were psyched about it. Not only because of the opportunity to partner up with such a beloved brand here in Texas, but also because we were going to get to attend the event (and Kelley REALLY wanted to attend Luck Reunion). And because the people we were working with over at Topo were just amazing partners.  But then pandemic… And, well, you know the rest. But we’re not here to whine about that. We knew we would come back to the colab eventually, so we just tucked...

We just dropped a whole bunch of new one-of-a-kind pieces today. Well, new to you, anyway.  Last week, we did the thing we love so much to do—inventory. I’m kidding; we hate it. But the cool thing is, we found a bunch of pieces that we totally forgot to list on the site. The offerings are kind of random, but most of them are from a batch of pieces we made for a photo/video shoot Kelley and I did a few months back.  The shoot marked a direction change for us and a more mature step into the world of content creation. We actually bought lighting equipment and everything, y’all (you should see how we used to do it). It...

I worked today. Not long. Maybe 4 hours. But it was the 4th of July, and while most people were having backyard bbqs and beers with friends, I was waxing, putting D-rings on, and stamping pieces that either need to be photographed or shipped. At some point, it occurred to me that it was a holiday and that I could probably be relaxing in front of the TV or taking a nap. There was a time when I probably would have gone down the self pity route. But instead of thinking “Why me?”, I felt grateful.  I can’t say that I always feel that way, and I would be lying if I said I felt that way last week. Truth...

About two months ago, I was heading home from an errand when I happened upon Outside, Texas’s brand new Austin location. I’m honestly not sure why I was even on that stretch of Lamar on that particular day. It definitely wasn’t the quickest route home. But there I was, cruising along, when I happened to look to my left and saw this cool retro sign hanging on a small building in the parking lot across from The Tavern.  I made a u-ey and whipped into the parking lot.  Ethan, the young man working behind the counter, was super nice and answered all my questions about the brand while I checked out all the amazing retro gear. Outside, Texas’s brand aesthetic...